Alex & Co. is a jewelry store in Newton MA, specializing in custom-designed fine jewelry, diamond engagement rings, and wedding bands, as well as all types of jewelry repair services. Our master jewelers ensure that each piece is uniquely crafted and one of a kind–you won’t find anything like it at other jewelry stores. We offer an exclusive in-store collection of diamonds and designer jewelry at competitive prices, honest advice from our staff throughout your shopping experience, and exceptional service from start to finish. When looking for timeless pieces with personalized service that’s second to none, turn to Alex & Co. for the finest quality in Newton, MA.

For inquiries and informations, you can contact Alex & Company Jewelers by phone at +1 617-965-8777

What is Rhodium plating?

Rhodium plating utilizes Rhodium (a precious metal that is part of the platinum family) to coat white gold jewelry and provide the bright, shiny, and tarnish-resistant surface.

White gold is not naturally white, it is Rhodium plating that gives white gold its finish. Rhodium plating is not permanent and you will start to see it wear off your jewelry over time. We recommend that you have your white gold jewelry polished and Rhodium plated once every six months to one year, to keep it looking as good as new.